I attended INTIX in Anaheim, California last week at the Disneyland Hotel Convention Center with my Dream Warrior Group colleagues Nami our CTO and LaMae our Bossy Pants /CEO. INTIX focuses on bringing ticketing companies, CRM providers and the venues that need them, together.
As a digital website agency, Dream Warrior Group was one of the few developers at the event which I thought was strange. Without a developer to connect all the pieces, from website to CRM / Database to ticketing software, you are not selling any tickets online.
Even the keynote speaker Martin Clarkson (link goes to a similar talk not the INTIX keynote) partner of MC LTD mentioned repeatedly the need for integration in the industry around issues of primary versus secondary sellers, adapting to disruptive influence and accommodating new markets (see Beijing pop. 28.5 million) and embracing the technology to get to 2020. The website is the partner to ecommerce (mobile optimized please) but a silent partner only noticed when it goes down.
With the proliferation of sites anyone can build a website but can any website build your ticketing business?
Spoiler alert, I work for a website company that caters to performing arts and live event producers and
shockingly my answer is no.
Here?s my case:
A self-built website is typically not:
1) Search Engine Optimized
2) Designed to get patrons to purchase in a minimum of clicks and scrolls
3) Supported by a team that can make adjustments (including coding) as needed in real time.
4) Easy to use on the back end. The ARTdynamix Content Management System is optimized for the user.
So, we spent our week talking to great live-event, ticketing companies and CRM providers that need to connect and also hanging out with anthropomorphic animals. If we didn’t connect at the conference and you have a question reach out at firstname.lastname@example.org or 310-341-3930.
Look for LaMae and Nami in NYC in for Arts Reach March 17-19, 2016